Writing a product review of an item you have purchased and used can be a great way to share useful information with other shoppers, promote products you love, or just build your writing portfolio. One can review almost any product - from an electric toothbrush to a new hybrid car. However, the internet is inundated with product reviews, many of which offer only glowing praise or bitter criticism and are not useful to the average consumer. A good product review is based on research and knowledge of a product, and a balanced assessment of its benefits and flaws. Continue reading for tips on how to write a helpful product review.

1

Research the product. In order to demonstrate to your readers that your review is reliable, make sure to conduct as much research as possible before you begin writing. A thorough knowledge of the product, its evolution and its competition will allow you to write something approaching an expert review.

• Read the manufacturer's website, as well as any manufacturer information included with the product you are reviewing. Beware of publicity material released by manufacturers and retailers - readers will often stop reading if they sense that publicity material is being used rather than observations drawn from real-life experience.
• Look into the competition and research the benefits and flaws of products that consumers consider alternatives. This will allow you to compare and contrast the reviewed product with the often numerous alternative products on the marke